Lil Big Things is a marketing and web agency delivering design, development and growth for B2B SaaS and technology teams. The company is a Webflow Certified Partner, has delivered more than 150 sites, maintains a 95% on-time delivery record, and holds a 9.2 NPS from its clients. That profile makes this an unusual engagement, because when a marketing agency commissions its own website, the website is not a channel supporting the sales argument. It is the sales argument.
When a marketing agency commissions its own website, the site is not a channel that supports the sales argument. It is the sales argument. A prospect evaluating an agency that builds websites will judge it primarily on the website it built for itself, so every ordinary compromise becomes unavailable and the quality bar is set by what the company sells rather than by budget.
Lil Big Things sells design quality, build quality, and performance, so a prospect arrives already holding the only test that matters. A slightly slow page, an inconsistent section, or a layout that breaks on a tablet is a small defect on most websites and a direct contradiction of the service offer on this one, which removes every ordinary compromise.
Home, service, and product pages are designed set-pieces, composed deliberately and needing to be exact. The blog, library, articles, and glossary grow continuously and must be published by marketers unaided. Build everything bespoke and each article becomes a development ticket; template everything and the marketing pages lose their composition.
WordPress, Framer, and Webflow were each evaluated against this brief. WordPress offers the deepest content model but makes performance a continuous fight against plugin weight. Framer suits designed sites but is thinner on structured content at library scale. Webflow was chosen because it is the option where the two halves of this brief, precise designed pages and a marketer-publishable content library, are not in tension.
Home, service, and product pages were built as designed static pages, while blog, library, articles, and glossary became CMS collections with defined fields and templates. This governs the site's cost for the rest of its life, since publishing needs no developer, no deployment, and no QA cycle, while marketing pages keep their deliberate composition.
Serverless functions capture form submissions into a database under the client's own control rather than inside a third-party form tool. Leads are the asset the entire site exists to produce, so owning them matters, and running the capture on a serverless endpoint keeps the work off the visitor's browser where the performance budget lives.
The performance target was met, with pages loading in under a second across the majority of browsers and devices. For a site selling web quality, that is the primary demonstration of the claim.
Blog articles, library entries, and glossary terms are created and published by the marketing team through CMS collections, so content velocity is bounded by writing capacity, not developer time.
Because image optimisation runs automatically on upload, the site does not degrade as content accumulates, which is the usual fate of a fast site once it is handed over to a busy marketing team.
Eternalight built the site on Webflow, using designed static pages for marketing and CMS collections for the content library, served from a global CDN. Serverless functions written in TypeScript on Node.js handle lead capture into MySQL and automatic image optimisation on every CMS upload. Google Analytics and complementary tracking cover source, campaign, and behaviour reporting for paid advertising.
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The requirement was a load time under one second across the majority of browsers and devices, which pulls directly against the rest of the brief. Rich imagery, considered design, analytics tags, advertising pixels, and CMS content all add weight and are each individually justified. A budget that tight cannot be met by optimising at the end.
Beyond publishing, the site needed reliable lead capture, optimisation of every image uploaded through the CMS, automatic interlinking of blog content, and traffic reporting fine enough to support paid advertising. No content management system provides those, and each carries a real cost when neglected or deferred to later.
A serverless pipeline optimises every image uploaded through the CMS, including images placed inside content blocks. Unoptimised images are the single most common reason a well-built site is slow, and the person uploading them is a marketer under deadline. Automating it at upload means the budget survives contact with daily use.
An AI-driven process interlinks new articles with existing ones on publish, while Google Analytics and complementary tracking report source, campaign, and behaviour. Interlinking is the highest-value SEO task nobody does, because doing it manually means holding an entire library in your head, which fails around the fiftieth article.
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