GoRally: Blending technology and sports to bring communities together

Sports

Reservation

Enabling the next 10M Indians to play sport regularly.

Gorally platform serves as a comprehensive platform for pickleball enthusiasts in India. It allows users to book courts, join games, and participate in events and tournaments across their centers. The platform also offers information on coaching programs led by expert trainers and provides access to high quality pickleball equipment.

30%

More consumption post launch

100+

Bookings daily

400ms

Faster page load time

Challenges

While platforms like Playo and Huddle allow users to book sports facilities, GoRally aimed to go beyond, to create an engaging experience that inspires players to play more pickleball and stay connected as a community. The biggest challenge was designing an experience that not only facilitates gameplay but also fosters motivation, connection, and continuity within the sport.

Tournament & Event Awareness

Pickleball tournaments are organized frequently across India, and each event matters to serious players. However, there was no single platform offering real time updates, DUPR (Dynamic Universal Pickleball Rating) integration, or live scoring.

Existing tournament platforms lacked visibility, crucial data insights, and engaging visualizations.

Player Availability for Games

Pickleball requires four players per game, making player coordination a major hurdle.

Finding partners with similar skill levels or nearby availability was particularly difficult in metro areas due to scheduling conflicts and travel constraints.

Pickleball requires four players per game, making player coordination a major hurdle.

Finding partners with similar skill levels or nearby availability was particularly difficult in metro areas due to scheduling conflicts and travel constraints.

Pickleball requires four players per game, making player coordination a major hurdle.

Finding partners with similar skill levels or nearby availability was particularly difficult in metro areas due to scheduling conflicts and travel constraints.

Coaching & Skill Development

Whether learning pickleball or aiming for professional growth, players need access to qualified coaches.

Finding advanced level coaches, especially for national or international level training, remained a major challenge.

Whether learning pickleball or aiming for professional growth, players need access to qualified coaches.

Finding advanced level coaches, especially for national or international level training, remained a major challenge.

Whether learning pickleball or aiming for professional growth, players need access to qualified coaches.

Finding advanced level coaches, especially for national or international level training, remained a major challenge.

Community Driven Private & Public Events

Corporates and local groups often want to host pickleball events to engage their teams or communities.

However, discovering venues, organizers, and facilitators for such events was complex and time consuming, especially given the sport’s rapid growth across India.

Corporates and local groups often want to host pickleball events to engage their teams or communities.

However, discovering venues, organizers, and facilitators for such events was complex and time consuming, especially given the sport’s rapid growth across India.

Corporates and local groups often want to host pickleball events to engage their teams or communities.

However, discovering venues, organizers, and facilitators for such events was complex and time consuming, especially given the sport’s rapid growth across India.

Solutions

Pickleball in India has grown exponentially, a 275% rise in active players and an increase from 300 to 1,000+ courts between 2021 and 2025. To channel this momentum, GoRally built a community driven ecosystem for Open Play sessions, Events, Tournaments, and Coaching Clinics.

Seamless Game Discovery & Booking

3 clicks for new users and 2 clicks for regulars to find and book games.
Calendar-based exploration for quick selection of date and slot.
Instant booking confirmation via WhatsApp for easy access to game details.

This simplified the entire journey, from search to play.

3 clicks for new users and 2 clicks for regulars to find and book games.
Calendar-based exploration for quick selection of date and slot.
Instant booking confirmation via WhatsApp for easy access to game details.

This simplified the entire journey, from search to play.

3 clicks for new users and 2 clicks for regulars to find and book games.
Calendar-based exploration for quick selection of date and slot.
Instant booking confirmation via WhatsApp for easy access to game details.

This simplified the entire journey, from search to play.

Optimized Mobile Browser Experience

Since most players prefer mobile interactions, we developed separate UI designs for mobile and web browsers.

Key navigation buttons like Home, Bookings, and Account were placed at the bottom for one tap access, mimicking native app usability, crucial for an MVP launch.

Since most players prefer mobile interactions, we developed separate UI designs for mobile and web browsers.

Key navigation buttons like Home, Bookings, and Account were placed at the bottom for one tap access, mimicking native app usability, crucial for an MVP launch.

Since most players prefer mobile interactions, we developed separate UI designs for mobile and web browsers.

Key navigation buttons like Home, Bookings, and Account were placed at the bottom for one tap access, mimicking native app usability, crucial for an MVP launch.

Smart Waitlist Management

Popular Open Plays, Events, and Coaching Sessions often filled up quickly.

We implemented a waitlist system that automatically promoted participants when slots opened and managed refunds seamlessly for unconfirmed entries, keeping engagement and fairness intact.

Popular Open Plays, Events, and Coaching Sessions often filled up quickly.

We implemented a waitlist system that automatically promoted participants when slots opened and managed refunds seamlessly for unconfirmed entries, keeping engagement and fairness intact.

Popular Open Plays, Events, and Coaching Sessions often filled up quickly.

We implemented a waitlist system that automatically promoted participants when slots opened and managed refunds seamlessly for unconfirmed entries, keeping engagement and fairness intact.

Powerful Admin Management Panel

Our custom Admin Panel enabled - Event duplication and scheduling, Recurring event creation, Automatic unique event link generation.

This streamlined event management, saving significant admin effort and time.

Our custom Admin Panel enabled - Event duplication and scheduling, Recurring event creation, Automatic unique event link generation.

This streamlined event management, saving significant admin effort and time.

Our custom Admin Panel enabled - Event duplication and scheduling, Recurring event creation, Automatic unique event link generation.

This streamlined event management, saving significant admin effort and time.

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Impact

The simplified booking flow and event visibility boosted player engagement.

Users easily found partners of similar skill levels, leading to more frequent and consistent gameplay.

The simplified booking flow and event visibility boosted player engagement.

Users easily found partners of similar skill levels, leading to more frequent and consistent gameplay.

The simplified booking flow and event visibility boosted player engagement.

Users easily found partners of similar skill levels, leading to more frequent and consistent gameplay.

Manual coordination, event creation, and payment collection were replaced by automation.

Admins now monitor and manage events effortlessly, improving operational efficiency.

Manual coordination, event creation, and payment collection were replaced by automation.

Admins now monitor and manage events effortlessly, improving operational efficiency.

Manual coordination, event creation, and payment collection were replaced by automation.

Admins now monitor and manage events effortlessly, improving operational efficiency.

Using Next.js and Nest.js, the platform achieved sub-400ms load times.

This speed, combined with the 3-click booking experience, encouraged higher repeat participation among regular players.

Using Next.js and Nest.js, the platform achieved sub-400ms load times.

This speed, combined with the 3-click booking experience, encouraged higher repeat participation among regular players.

Using Next.js and Nest.js, the platform achieved sub-400ms load times.

This speed, combined with the 3-click booking experience, encouraged higher repeat participation among regular players.

Technologies & Process

GoRally focused extensively on user accessibility, simplicity, and efficiency before writing a single line of code. By investing significant time in brainstorming and refining user flows upfront, the development process became faster, smoother, and more structured, allowing GoRally to deliver and launch the platform efficiently.

Brainstorming

Wireframe

Backend Development

Integration

Launch

User Feedback

Aws

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Redis

An in‑memory data store for caching, queues, and real‑time analytics with sub‑millisecond latency.

NestJs

NestJS is a framework for building efficient, scalable Node.js web applications.

NodeJs

A cross‑platform, open‑source JavaScript runtime environment for building fast, scalable server‑side applications.

Postgres

An advanced, open‑source relational database with strong SQL, indexing, and extensibility.

React

React: A component‑based UI library for building fast, interactive web interfaces with a virtual DOM.

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Email us

info@eternalight.in

Call us

+918438308022

Visit us

302, Xion mall, Hinjewadi Phase 1,

Pune - 411057

Services

Custom Software Development

Web Application Development

Mobile Application Development

MVP Builder

Team Augmentation

AI Development & Integration

Resources

Blogs

Case Studies

Industries

Fintech

Travel

Sports tech

Retail & E-commerce

Healthcare

Technologies

Languages & Framework

Databases

Cloud

Artificial intelligence

Email us

info@eternalight.in

Call us

+918438308022

Visit us

302, Xion mall, Hinjewadi Phase 1,

Pune - 411057

Services

Custom Software Development

Web Application Development

Mobile Application Development

MVP Builder

Team Augmentation

AI Development & Integration

Resources

Blogs

Case Studies

Industries

Fintech

Travel

Sports tech

Retail & E-commerce

Healthcare

Technologies

Languages & Framework

Databases

Cloud

Artificial intelligence

Email us

info@eternalight.in

Call us

+918438308022

Visit us

302, Xion mall, Hinjewadi Phase 1,

Pune - 411057

Services

Custom Software Development

Web Application Development

Mobile Application Development

MVP Builder

Team Augmentation

AI Development & Integration

Resources

Blogs

Case Studies

Industries

Fintech

Travel

Sports tech

Retail & E-commerce

Healthcare

Technologies

Languages & Framework

Databases

Cloud

Artificial intelligence

Services

Industries

Technologies

Case Studies

Blogs

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